Thursday, 2 June 2016

ANALYSIS OF THE ROLES OF MASS COMMUNICATION IN RURAL INTEGRATION AND DEVELOPMENT



CHAPTER ONE
1.0     Introduction
1.1     Background to the Study
Wikipedia.com describes mass communication as the process by which a person, group of people, or large organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience. This implies that the audiences of mass communication are mostly made up of different cultures, behavior and belief systems. Mass communication is regularly associated with media influence or media effects, and media studies. Mass communication is a branch of social science that falls under the larger umbrella of communication studies of communication
Arowosegbe (2009) defines mass communication as the transmission of news, ideas, information e.t.c. from a source (usually characterizes by a large, formal and complex organization) to a large, dispersed and heterogeneous audience through an impersonal mass medium.

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