Thursday, 2 June 2016
ASSESSMENT OF AUDIENCE AWARENESS, ACCESSIBILITY AND PATRONAGE OF ONLINE NEWSPAPERS
1.1 Background to the study
Technology has revolutionized all facets of communication during the past decades. Access to the people and information practically anywhere in the world has been quicker, cheaper and easier.
Awake (2002), the dynamic nature of the 2ls century and more centuries to come rests on technological revolution. No wonder, Marshall Mcluhan, a Canadian scholar in 1964 propounded the concept of “Global Village” regarding the entire global as having the potentials of becoming a global community where information and news about anywhere in the world would be readily available for anyone’s consumption in any part of the world.
Without mincing worlds, the impact of International Network (Internet) in achieving this feat cannot be underestimated. Research has shown that some Three hundred thousand (300,000) new users get connected to the internet every week. In 1999, it was estimated that seven hundred million (700,000,000) people were expected to come online by the year 2001. Awake (Op cit).
Meanwhile, there are presently over one billion computers connected worldwide. That come to tell us the enormity and wide range of opportunities abound in accessing news and information via the internet. Through the internet super high way, it is now possible for a person to live in Nigeria, work in Japan, school in the United state of America, attend meetings in Australia, bank in the United Kingdom and shop in Europe or any other part of world on daily basis (NACETEM) The contribution of the internet to every facet of human endeavour does not leave any stone unturned but cut across every little thing that we suggest among which are banking, health, education, economy and finance governance just to mention a few.
Newspaper, our focus in this study is not an exemption in the dynamism Information Technology (I T) has brought to the human race. The Oxford Advance Learner’ s Dictionary (2005) simply defines newspaper as “a set of large printed sheets of paper containing news, articles, advertisement .etc. and published every day or every week. In relation to the above definition it could be safely said that online newspapers are the publications of print media (Newspapers) that are made available on the internet which can be easily passed across the world.
Super High Way for near and far, national and international audience. Online Newspaper can be considered as a major advancement in communication that has led to a high quality and improved ways.
Newspapers are recognized as print media in communication. Unarguably, the internet is traceably gaining acceptance in online newspaper in more centuries.
Thus, a newspaper is a periodic publication containing reports of latest happening, it is bound and folded but not usually stapled. The information technology revolution, which has turned the entire universe to a global village is now at the heart of communication.
Online Newspapers is made possible as a result of interconnection of computers worldwide. The I T revolution has not only helped in print media but also contributed immensely to the other communication endeavours.
The world is changing day by day. Also, human communication devices and processes are not static.
Before the advent of print technology, information of news is by passing and dissemination, each community has its own way of passing information to its members that is, the traditional communication through Obas, chief with the use of Oba’s message town crier. The message source is the traditional rulers the message is sent through the town crier to the people to inform them of an important event. Not all town criers make use of gong, bell but some use drum or speech etc. More often than not this message is been disseminated in the market place because several people will be there to listen to the message.
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