Monday, 16 October 2017

ADVERTISING PROJECT TOPICS

  1. ADVERTISING AND FICTIONAL MEDIA EFFECTS ON HEALTHY EATING CHOICES IN EARLY AND LATER CHILDHOOD
  2. ADVERTISING AS A MEANS FOR SURVIVING PRIVATE MEDIA IN NIGERIA
  3. ADVERTISING AS A SURVIVAL STRATEGY FOR BROADCAST STATIONS
  4. ADVERTISING AS A SURVIVING TOOL FOR NEWSPAPER IN NIGERIA: A CONTENT ANALYSIS OF THE PUNCH AND NIGERIAN TRIBUNE
  5. ADVERTISING AS AN EFFECTIVE TOOLS FOR SUCCESSFUL MARKETING IN AN ORGANIZATION

Tuesday, 22 August 2017

ANALYSIS OF ISSUES AND PATTERNS OF NEWS COVERAGE BY NIGERIAN NEWSPAPERS

CHAPTER ONE

1.0       INTRODUCTION
1.1       BACKGROUND TO THE STUDY
The development of Nigerian politics is interwoven with that of the press.  The early press, notably Townsend’s Iwe Iroyin fun awon oti Egba Yoruba, the Nigerian first newspaper was used as a political progranda tool to fight the colonial administration in Lagos during the struggle for Independence. Akinfeleye, R.A (1987) reports that the newspaper was so effective that the Church Missionary Society (CMS) in England found it necessary to caution Townsend over his “excesses” in 1963. 

ASSESSMENT OF PUBLIC PERCEPTION OF BROADCAST MEDIA COVERAGE OF GENDER ISSUE


CHAPTER ONE

1.0       Introduction              
1.2       Background to the Study
      Repositioning of women has become issue of study and it has received the attention of UNESCO (1975-1985), “Toward Equality under the UN Decade for women in Africa, Asia, Latin and South American”, have brought women issues such as unequal job opportunities, cultural barriers, low economic  and political empowerment and human right abuses.

APPRAISAL OF DEREGULATION OF BROADCAST MEDIA IN NIGERIA


CHAPTER ONE
 INTRODUCTION
Broadcasting started in Nigeria with the radio broadcasting in 1936. It started as a relay of the British Empire services (Williams A. Hachten 1971). Raufu, (2011:56) observes that, “before the fourth decade of the 20th century, the British colonialists had depended on the print media for publicity and propaganda and they later added radio to their arsenal of information dissemination”.

THE USE OF INTERNET IN PUBLIC RELATIONS AND ITS IMPACT ON THE PRACTICE OF PUBLIC RELATIONS


Chapter One
 Introduction
The Internet began impacting on our ordinary lives only in the late 1990s, with the development of the World Wide Web (Gillies and Cailliau, 2000, Giovannetti, et’al., 2003). Since then, the Internet has been used extensively for accessing instantaneous information and communicating across geographical boundaries. Due to its characteristics of speed, efficiency and economy, the Internet began to be applied increasingly across industries ranging from retail and banking to the media (Giovannetti et al., 2003).

IMPLICATIONS OF ON-LINE NEWSPAPER READERSHIP ON THE NEWSPAPER INDUSTRY IN NIGERIA


Chapter One
 Introduction
In every human society that is ready for development and change, innovation is usually a lofty goal of inventiveness that has always dazzled the mind. Innovation is the introduction of new ideas, development and approach to ways of doing things. No matter how wonderful and inevitable an innovation may look however, not every individual or group will be ready to accept it with the same level of enthusiasm. There are those who are willingly ready for it, those who are hesitant about it, and of course those who are averse to it. 

THE ROLE OF MEDIA RELATIONS IN CORPORATE PUBLIC RELATIONS PRACTICE



Introduction
Media relations is the core activity in many public relations jobs (Wilcox, 2005). One of the participants of this study remarked, “Media relations has over the years become an increasingly significant profile and has added value to the business bottom-line”. To understand this strong link between the media and public relations, the researcher examined Grunig and Hunt (1984) view on how public relations originated.

Saturday, 8 October 2016

MASS COMMUNICATION PROJECT MATERIAL

THE ROLE OF COMMERCIAL BANKS IN SMALL SCALE ENTREPRENEURIAL DEVELOPMENT



CHAPTER ONE
INTRODUCTION
1.1       BACKGROUND OF THE STUDY
The post-independence Nigerian government adopted the entrepreneurship government which constrained it to assume the role of entrepreneur and the urge to offset the economic neglect of the colonial government and that resulted in engaging in ambitious industrialization programmes. When the Nigerian industrial Development Bank Limited (NIDB) was established in 1964 for the purpose of speeding up the industrialization process, its mandate was to promote industrial projects which were large enough to make applicable contribution to the national economy.